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Hectronic increases its presence in Finland
Blue Nessi owned by Reino Suonsilta has been appointed sales representative in Finland. Reino Suonsilta has held leading positions within sales and distribution of electronic components and industrial computers.

Uppsala, Sweden, September 26, 2013:

Hectronic, a specialist in embedded PC development and manufacturing, has signed an agreement with the company Blue Nessi about product and service sales. Blue Nessi Oy is owned and run by Reino Suonsilta and has been appointed sales representative of Hectronic in Finland. Reino Suonsilta has more than 20 years of experience from distribution of electronic components and industrial computers and has held leading positions within sales and distribution in the Nordic and the Baltic countries, the United Kingdom and Eastern Europe.


The solid background in technical sales and distribution, the many contacts with companies on the Finnish market and the understanding of their situation were crucial to the choice. “I’m pleased to offer our Finnish customers a local point of contact, a professional with the skills and the experience needed as we cooperate in defining the best possible solution in each individual case”, says Stefan Löf, Managing Director of Hectronic AB.


Reino Suonsilta believes that what Hectronic offers in embedded computing is quite unique. There are others offering development, embedded products, integration or manufacturing services separately. “What Hectronic offers is actually a combination of development, integration, production and maintenance, all covered by the full product responsibility. It’s a complete and strong offer in embedded computing,” he says.


The Elkom trade fair, held in the Helsinki Exhibition & Convention Centre, October 1-3, 2013, is an opportunity for Finnish companies to learn more about Hectronic’s offer in embedded computing. Blue Nessi is present at Elkom in booth 7k51.


The agreement for sales representation includes Finland the Baltic States.



Contact at Blue Nessi:
Reino Suonsilta, Managing Director
Telephone: +358 400 451 839
Email: reino.suonsilta@bluenessi.com
Web: www.bluenessi.com

About Blue Nessi:
Blue Nessi is providing distribution agency services and consulting in sales, marketing and business development. Long experience in electronic distribution business secures professional support to OEM manufacturers and distributors and manufacturers of components.

Contact at Hectronic:
Stefan Löf, Managing Director
Telephone: + 46 18 660 700
Email: stefan.lof@hectronic.se
Web: www.hectronic.se

About Hectronic:
Hectronic is the leading embedded PC platform provider in the Nordic region and the company is now expanding its sales activities into other European markets. Hectronic develops boards and embedded systems as both standard products and custom solutions. Customers include large OEMs in industrial, military and telecom markets, plus channel partners ranging from systems integrators and design consultants to other solutions providers. Hectronic’s renowned technical expertise has led to the development of numerous products that lead the market in terms of price/performance, small size and low power consumption. The company is currently expanding its standard product offering whilst maintaining a strong engineering capability to assist customers in tailoring its products to specific applications. The designers of Hectronic’s boards and systems provide expert local technical support to customers. Hectronic is owned by Acal BFI Nordic AB, a member of the Acal Group. Acal is a European leader in advanced technology solutions, providing marketing, engineering, design, manufacturing and other services through two divisions: Specialist Electronics and Supply Chain. The Acal Group is listed on the London Stock Exchange.


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