Hectronic increases the local presence on the Finnish market by signing an agreement with the company Blue Nessi. Blue Nessi, owned and run by Reino Suonsilta, is appointed sales representative of Hectronic in Finland.
Reino Suonsilta has more than 20 years of experience from distribution of electronic components and industrial computers in Finland and has held leading positions within sales and distribution in the Nordic Countries and northern Europe.
Reino Suonsilta believes that what Hectronic offers in embedded computing is quite unique. There are others offering development, embedded products or integration services separately. Typically the Finnish customer manages production at a subcontractor on their own.
– What Hectronic offers is actually a combination of development, integration, production and maintenance, all covered by the full product responsibility. It’s a complete and strong offer in embedded computing, he says.
And the message is already being communicated when in contact with potential customers in Finland. Reino Suonsilta enjoys following the evolution in electronics and embedded computing and exploring in what ways technology can be used to make the customers products more successful and helping Finnish companies to grow.
– I’m working in the business-to-business environment, B2B. But to me B2B is still person-to-person.
The agreement for sales representation was signed in June 2013 and includes Finland and the Baltic states.